Email Marketing is the most important part of any Online Marketing plan. A well etched out email marketing helps attain a highest conversion for your website.
Features of Email Marketing
- Attract target audience and periodically update your existing customers about your products with permission based email marketing.
- Keep a tab of your users preferences with a link at the bottom of the email to unsubscribe or to share the page with a friend.
- Make the conversion of a prospect to a user with a least bit of efforts and just a click on the link
Eg: When a prospect clicks on the email link to purchase the marketed product or service, it should take them to a one page check-out.
- Instill trust and help gain your customers confidence in your company with a personalized e-mail marketing mail instead of a generic one.
- Target users with specific products with personalizing your email marketing techniques.
Some ways Email Marketing can be generated:
- As auto responders.
- An incentive to purchase.
- As a Thank You message for purchase, submission etc.
- For launching a new product or service.
- To offer specials during holidays or your peak season.
- To induce your customer base to re-visit your website
- By Sending purchase reminders based on previous purchase or inquiry history.
- To announce important corporate messages.
- For customer service or customer care departments such as billing issues, returns etc…
To conceptualize your annual Email Marketing Strategy along with your Online Marketing Strategy, Contact Us today for your 1st Free Consultation.
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