Most companies think having a website on the internet with their information and having a company do SEO for them is more than enough. This is just akin to having a yellow page ad in old fashion telephone directory with an index.
Do you feel that your product is unique and can only be bought if a person sees it ors feels it? Then you are limiting yourself to the number of pre-existing customers and are locked into the old sales method.
When a business invests in quality E-Commerce Website and a sound Online Marketing Strategy in areas of Social Media, Search Engine Optimization, Email Marketing, Online Marketing Consulting and Analytics; they are overwhelmed at the cost of the entire setup.
Why do we need to Analyze every month and why do we need to look at the competition? You wouldn’t run a business without financial statements would you? Every month your company is spending a certain amount of money on marketing.